Beyond the Evidence: Why the Nicotine Sector Needs Credibility, Collaboration and Long-Term Thinking

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The scientific evidence surrounding smoke-free nicotine products is only one part of the challenge facing the nicotine sector. Even where manufacturers believe the evidence supports differentiated approaches to regulation, that evidence does not automatically translate into public understanding, regulatory acceptance or proportionate policy. That disconnect was at the centre of the GINN panel “We’re Right…

We’re Right but We’re Losing – How the Nicotine Sector Wastes Its Own Advantage

PouchXchange 2026, UncategorizedLeave a comment

GINN Panel | InterTabac Dortmund 2026 Moderator: Joel Rubenstein, GINN Panelists: Tomasz Płaska, Chemnovatic; Jack Li, HG Innovation; Shivam Bihani, Satyam’s Sun Products (MYNT) The following transcript has been lightly edited for clarity and readability while preserving the substance and meaning of the speakers’ remarks.   Introductions Joel Rubenstein: Hello, everybody. We’re going to shift…

Making Evidence Travel: Building a Regulatory Strategy Across Markets

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Reporting contributed by Kiran Sidhu   “There is definitely an opportunity to foster collaboration among all the different stakeholders in the industry, from the manufacturers and independent research companies, to build an evidence-based toolkit that can be utilised when facing regulators,” said Monica Andrade De Orbe.    De Orbe was hosting a panel titled, ‘Making…

Evidence Is Not Enough: Why the Nicotine Sector Must Strengthen Its Case

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Reporting contributed by Kiran Sidhu   “For those in the pouch industry, the harm reduction benefit of choosing a non-combustible nicotine product is irrefutably evident,” Joel Rubenstein told the audience. However, he said, step outside and the environment is hostile to this evidence-based fact.    Rubenstein, an independent commercial consultant, was speaking at InterTabac, an…

PouchXchange 2026: What Does It Take to Build a Winning Nicotine Pouch Brand?

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Reporting contributed by Kiran Sidhu   Key players in the nicotine pouch industry gathered at InterTabac’s PouchXchange in Dortmund, Germany, on September 15 to discuss the rapidly changing landscape of safer nicotine products.   The global market for nicotine pouches is fast evolving and showing an exponential rise in popularity. This comes as no surprise…