GINN @ EVO NXT
EVO NXT, developed by Messe Dortmund, is an international business festival dedicated to next-generation nicotine and alternative products, designed as a forward-looking platform for knowledge exchange, regulatory dialogue, and innovation. It combines trade fair elements with conference-style programming, making it a hybrid concept that emphasizes both business networking and thought leadership.
What is the EVO NXT Concept?
- Organizer: Messe Dortmund GmbH
- Format: A hybrid of trade fair and business festival
- Focus: Next-generation products (nicotine alternatives, harm reduction solutions, innovative consumer goods)
- Core Idea: Intensive exchange between exhibitors, policymakers, scientists, and trade visitors, with a strong emphasis on knowledge transfer and dialogue
Purpose
- Knowledge Sharing: Ensures participants leave with actionable insights for business development
- Market Expansion: Supports entry into new regions, especially Eastern Europe and beyond
- Dialogue & Exchange: Encourages collaboration between regulators, scientists, and industry leaders
- Innovation Showcase: Provides a stage for new product launches and disruptive technologies
Why EVO NXT Matters
| Feature | Impact |
| Hybrid Festival Concept | Blends trade fair networking with conference-style learning |
| Regulatory Focus | Helps businesses navigate complex EU and global frameworks |
| Knowledge Transfer | Ensures participants gain practical insights for growth |
| Market Location (Prague) | Targets emerging Eastern European demand |
| Networking Opportunities | Connects startups, established brands, and policymakers |
The EVO NXT concept aligns perfectly with harm reduction and innovation goals, offering GINN a platform to showcase new product ranges, engage regulators, and benchmark against global competitors. Its emphasis on dialogue, regulatory clarity, and consumer-focused innovation makes it a strategic event for expanding into new markets and reinforcing credibility in nicotine harm reduction.
Event Details
- Dates: 17–18 April 2026
- Location: Forum Karlin, Prague (chosen for its growing Eastern European market in alternative nicotine products)
- Opening Hours: 10:00–18:00 both days
- Audience: Manufacturers, retailers, policymakers, scientists, and associations
Program Highlights
- Main Stage: Central platform for strategic, regulatory, and technological discussions
- Day 1 (B2B Focus):
- Regulatory frameworks, taxation, EU policy developments
- Global market analysis and best-practice country cases
- Scientific perspectives on tobacco harm reduction
- Day 2 (Innovation & Consumer Focus):
- Emerging product categories
- Retail strategies and consumer engagement
- Networking opportunities with startups and established players