Evidence Is Not Enough: Why the Nicotine Sector Must Strengthen Its Case

Reporting contributed by Kiran Sidhu   “For those in the pouch industry, the harm reduction benefit of choosing a non-combustible nicotine product is irrefutably evident,” Joel Rubenstein told the audience. However, he said, step outside and the environment is hostile to this evidence-based fact.    Rubenstein, an independent commercial consultant, was speaking at InterTabac, an…