GINN at InterTabac Dortmund 2026

Commercial success increasingly depends on regulatory clarity, credible evidence and stable routes to market. This session examines the sector’s strategic blind spot: heavy investment in brand-level competition while evidence generation, enforcement stability and regulatory infrastructure remain underfunded.

Joel Rubenstein

Moderator

GINN

Shivam Bihani

Panelist

CEO, Satyam’s Sun Products Ltd (MYNT)

Jack Li

Panelist

Director of Global Public Affairs, HG Innovation Ltd

Tomasz Płaska

Panelist

Marketing Partner

As the US, EU and LATAM evolve along sharply different regulatory paths, companies need evidence packages that can withstand scrutiny across all three. This Deep Dive outlines a reusable, region-agnostic evidence engine covering real-world evidence, APPH-ready structures and governance to support more predictable market access from Washington to Brussels to Buenos Aires.

Mónica Andrade De Orbe

Moderator

GINN | Asociación de Bolsas de Nicotina (ABN)

Dr Sydney Hiller

Discussion Leader

Director of US Regulatory Operations, Inter-Scientific

Tim Phillips

Discussion Leader

Founder, Tamarind Intelligence