GINN Insight: Brazil and New Zealand: Policy Pathways and Smoking Outcomes

Comparative public health outcomes across countries can provide valuable insight into how regulatory frameworks shape behaviour, risk exposure, and long-term disease burden. A recent comparative analysis of Brazil and New Zealand highlights how differing policy approaches toward nicotine products are associated with divergent trends in smoking prevalence. Both countries have implemented strong tobacco control measures…

GINN Insight: Ireland’s EU Presidency: Public Health, Prevention, and Policy Coordination

Ireland’s upcoming Presidency of the Council of the European Union presents a strategic opportunity to shape Europe’s public health agenda at a time of growing pressure on health systems and widening inequalities in outcomes. Recent discussions highlight a clear direction: stronger coordination, a renewed focus on prevention, and the need to address high-burden diseases through…

This Does Not Need to Be a Shouting Match

Debates on tobacco and nicotine policy within the European Union have often been characterised by strong views and high levels of engagement. This reflects the importance of the issue. Tobacco use remains a leading cause of preventable disease, and decisions taken by policymakers have long-term implications for public health across Member States. However, the intensity…

Rules and Taxes Need to Pull in the Same Direction

European tobacco and nicotine policy is shaped by several regulatory instruments. Among the most important are the Tobacco Products Directive (TPD), which establishes product standards and regulatory requirements, and the Tobacco Excise Directive (TED), which governs how tobacco products are taxed across the European Union. Although these two frameworks address different aspects of regulation, their…

Tax Policy Shapes Choices

The revision of the European Union’s Tobacco Excise Directive (TED) presents an important moment for policymakers to reconsider how taxation influences tobacco and nicotine use across Member States. While excise policy is often described as a technical fiscal instrument, its impact extends far beyond government revenue. Tax policy directly shapes consumer behaviour, market dynamics, and…

Risk-Proportionate Taxation and the Public Health Role of Nicotine Pouches

Excise taxation is one of the most powerful tools in tobacco control. Price signals influence initiation, continuation, cessation, and product switching. As nicotine markets diversify beyond combustible cigarettes, the question facing policymakers is no longer simply whether to tax nicotine products, but how to structure taxation in a way that aligns with relative risk and…

GINN Insight: Article 5.3 and Harm Reduction: Governance Safeguard or Policy Constraint?

Article 5.3 of the WHO Framework Convention on Tobacco Control (FCTC) has become one of the most frequently cited provisions in contemporary nicotine policy debates. The clause is concise: “In setting and implementing their public health policies with respect to tobacco control, Parties shall act to protect these policies from commercial and other vested interests…

Austria’s 2026 Nicotine Pouch Framework: What It Signals for Germany and the EU

From April 2026, Austria will implement its first fully defined national regulatory framework for nicotine pouches. The reform moves the category from a fragmented legal grey zone into a structured regime anchored in tobacco legislation, combining legal availability with strict controls on youth access, sales channels, product standards, and taxation. The shift is not a…