Australia’s Nicotine Pouch Ban Raises a Bigger Question About Harm Reduction

Australia has long been recognised as a global leader in tobacco control. It pioneered plain packaging, high tobacco taxes, advertising restrictions and comprehensive smoking reduction strategies, yet questions remain about how effective some of these measures have been in delivering the outcomes promised. Its latest reforms, however, mark a significant turning point in nicotine policy.…

Beyond Tobacco: Why Risk Should Guide Nicotine Regulation

For decades, tobacco control policies have been built around a straightforward premise: products containing tobacco should be regulated as tobacco products. This approach made sense when cigarettes, cigars, and smokeless tobacco dominated the market. Today, however, the nicotine landscape has changed significantly. A growing range of smoke-free products, including nicotine pouches, electronic cigarettes, heated tobacco…

Beyond Legislation: The Next Challenge for the UK’s Tobacco and Vapes Act

The United Kingdom’s Tobacco and Vapes Act marks one of the most significant tobacco control reforms in a generation. By introducing a “smoke-free generation” policy and strengthening the regulation of tobacco and vaping products, the legislation establishes an ambitious framework for reducing smoking prevalence and protecting future generations. But passing legislation is only the beginning.…

Finland’s Plain Packaging Rules Mark Another Step in Europe’s Evolving Nicotine Pouch Regulation

From 1 August 2026, Finland will complete one of Europe’s most comprehensive regulatory frameworks for nicotine pouches as standardized plain packaging requirements become fully mandatory. The measures represent the final stage of amendments to Finland’s Tobacco Act that have progressively tightened controls on nicotine pouches since August 2025. For GINN, Finland’s approach is significant not…

Biomarkers and Nicotine Pouches: Why Measuring Exposure Matters for Evidence-Based Regulation

As nicotine pouches continue to emerge within tobacco harm reduction discussions, policymakers are increasingly faced with a fundamental question: how should the health risks of these products be assessed? Public debate often reduces the issue to a simple question of whether nicotine pouches are “safe” or “unsafe.” While understandable, this framing overlooks how modern toxicology…

Regulatory Clarity Is Essential But So Is Proportionate Regulation

The rapid emergence of oral nicotine pouches has presented policymakers with a familiar challenge. Innovation is moving faster than legislation, forcing regulators to determine how new products fit within legal frameworks that were largely designed for traditional tobacco products decades ago. A recent editorial published in Addiction, “Novel Product, Familiar Challenges: Navigating Uncertainty in Oral…

Brazil’s Nicotine Consultation: A Test Case for Evidence-Based Regulation

As governments around the world grapple with the rapid emergence of modern nicotine products, a common regulatory challenge is becoming increasingly apparent. How can policymakers protect public health while ensuring that regulation remains proportionate to the risks different products actually present? Brazil has become one of the latest countries to confront this question. The National…

The Hidden Smoking Burden Among People Who Use Drugs: Why Tobacco Harm Reduction Cannot Be Ignored

Public health discussions surrounding problematic drug use often focus on overdose prevention, infectious diseases, mental health, and access to treatment services. Yet one of the most significant contributors to illness and premature mortality among people who use drugs frequently receives far less attention: smoking. A recent briefing paper from the Global State of Tobacco Harm…

Tobacco products and tobacco advertising revision of EU rules

About GINN. The Global Institute for Novel Nicotine (GINN) is a membership-based association and the responsible voice of the novel nicotine sector. GINN represents small and medium-sized European manufacturers and distributors of nicotine pouches and promotes an evidence-based, science-led approach to the regulation of reduced-risk products, with the goal of helping adult smokers move away…