When Misinformation Becomes a Public Health Risk: Why Accurate Communication About Smoke-Free Nicotine Products Matters

Public health policy depends on informed decision-making. Whether developing regulation, advising patients, or supporting smoking cessation, decisions are only as effective as the information on which they are based. When scientific evidence is misunderstood, selectively interpreted, or communicated without appropriate context, the consequences can extend beyond public debate and influence individual health behaviours. This challenge…