Youth, Nicotine, and the Misuse of “Addiction” in Policy Debate

Youth “addiction” to nicotine pouches and other smoke-free nicotine products is increasingly invoked as a political shorthand, often without reference to how addiction is actually defined in modern clinical science. This matters, because the DSM-5 framework, the global reference standard for diagnosing substance-related disorders, does not define addiction by frequency of use alone, nor does…

Nicotine Pouches, Risk Differentiation, and What Public Health Experts Are Actually Saying

As nicotine pouches gain visibility in the United States and other markets, debate around their public-health role has intensified. Much of this discussion has been driven by concern over youth uptake and regulatory uncertainty. However, recent reporting in JAMA highlights a more nuanced picture, one in which several public-health experts recognise that nicotine pouches differ…

Smarter Nicotine Pouch Design Delivers Safer Outcomes Without Prohibition

As nicotine pouch use expands globally, regulatory debate is increasingly framed as a choice between bans and permissive access. That framing is misleading. Evidence now points toward a more effective third path: risk-proportionate regulation that shapes product design to reduce harm while preserving adult access. Nicotine pouches are neither risk-free nor uniform. Their public-health impact…

Brussels’ Proposed Tobacco Tax Revisions and the Future of Nicotine Pouches

Why excise policy matters for harm reduction in Europe Europe’s nicotine policy framework is entering a critical phase. Recent reporting on draft revisions to the EU Tobacco Excise Directive suggests that forthcoming tax proposals could significantly reshape the market for nicotine pouches, heated tobacco products, and other smoke-free alternatives. While excise taxation is a legitimate…