Nicotine has long been viewed through a narrow lens—often equated with smoking, addiction, and disease. But new research continues to challenge this oversimplification. As the global public health community confronts the rise of reduced-risk nicotine products like pouches, e-cigarettes, and heated tobacco, it is vital that we separate myth from evidence in shaping responsible policy.
A recent review published in the Journal of Neuroimmune Pharmacology provides a nuanced analysis of nicotine’s effects, particularly in the absence of combustion. This work underscores the importance of context—especially the difference between nicotine’s delivery through smoking versus non-combustible formats—and supports GINN’s core advocacy principle: that science, not stigma, must guide regulation.
Nicotine and the Brain: Complex, Not Catastrophic
The article highlights that nicotine, when not accompanied by the toxic byproducts of burning tobacco, exhibits a range of complex pharmacological effects. While nicotine can reinforce addiction, its isolated effects on the brain—especially in low or controlled doses—are not inherently neurotoxic. Research shows that nicotine binds to nicotinic acetylcholine receptors (nAChRs), a type of receptor found throughout the central and peripheral nervous system that plays a vital role in neural signaling. When nicotine activates these receptors, it can influence the release of key neurotransmitters like dopamine, serotonin, and acetylcholine itself. This modulation has been associated with enhanced attention, improved mood, and even potential neuroprotective effects—particularly in the context of neurological conditions such as Parkinson’s disease, Alzheimer’s, and schizophrenia. In low or controlled doses, nicotine may support cognitive performance and reduce inflammation in certain neural pathways. These findings challenge the narrative that nicotine is purely harmful and underscore the importance of distinguishing its effects from the combustion-related toxins in cigarettes.
Crucially, the harms commonly attributed to nicotine—such as cancer and cardiovascular disease—are primarily driven by the thousands of chemicals produced during combustion, not by nicotine itself.
Misconceptions and Public Health Gaps
Despite mounting evidence, public understanding remains clouded by decades of anti-tobacco messaging that failed to distinguish between nicotine and smoking. The review points out that many physicians, policymakers, and the public still conflate nicotine with smoking-related harm, leading to poor policy choices and missed opportunities for harm reduction.
This confusion contributes to overly harsh regulations on products like oral nicotine pouches—products that offer smokers a far less harmful alternative. Rather than embracing their potential, some jurisdictions are banning or taxing them as if they posed the same risk as cigarettes. This blanket approach is not only unscientific—it’s counterproductive.
A Smarter Regulatory Approach
As GINN has consistently advocated, nicotine policy must account for relative risk. The biological mechanisms discussed in the review support a differential regulatory approach, where non-combustible products are assessed and regulated based on their actual risk profile—not outdated assumptions.
Governments should support harm reduction strategies that enable adult smokers to transition away from combustible products. Clear labeling, targeted education, and balanced taxation frameworks can help achieve this goal without undermining public trust.
Science Must Lead
The path forward is clear: we must shift from fear-based messaging to science-led policy. As this peer-reviewed review makes evident, nicotine is not the enemy—it’s the smoke that kills. The role of nicotine in reduced-risk products deserves thoughtful, evidence-based consideration. When governed appropriately, these alternatives could accelerate the decline of smoking worldwide.
Source: Nicotine and the Developing Human: A Neglected Element in the Electronic Cigarette Debate – National Center for Biotechnology Information (NCBI), PMC12250386





