Sweden Stands Firm: Why the EU’s Tobacco Tax Proposal Risks Undermining a Proven Public Health Model

A leaked draft of the European Commission’s proposed Tobacco Tax Directive has sent shockwaves across public health and policy communities. Among its most controversial measures: an unprecedented tax hike on nicotine pouches—Sweden’s leading tool in its harm reduction strategy. The plan suggests increasing the tax on pouches in Sweden by over 650%, from 207 SEK/kg…

The Rise of Tobacco-Free Nicotine Pouches in the UK: A New Era After the Disposable Vape Ban

By Phil Hudson, Co-Founder & Associate Director @ GINN UK POLICY SHIFT: DISPOSABLE VAPES OUT, RESPONSIBILITY IN On 1 June 2025, the UK initiated a transformative public health and environmental move, the full-scale ban on disposable vapes.Targeting youth usage and the 5million+ weekly waste burden, the law now mandates sales of reusable devices only, with…

GINN Insight: Kenya Sets New Benchmark with Comprehensive Nicotine Pouch Regulation

In 2025, Kenya became one of the first African countries to implement a fully integrated legal framework for regulating nicotine pouches. The government’s robust approach has aligned nicotine pouches with conventional tobacco products under national health law, closing critical loopholes and signaling a significant shift in the country’s public health policy. The newly gazetted rules,…

The Missed Opportunity: Why Pouch Access Lags in Low-Income Communities

Nicotine pouches have emerged as a key innovation in the fight against smoking-related disease—offering a clean, discreet, and combustion-free option for adults seeking to quit cigarettes. Yet despite their potential, one group remains consistently underserved: low-income communities. These are the very populations most affected by smoking-related harm, and yet they are often the last to…

Spotlight on Spain: A Tense Regulatory Crossroads for Nicotine Pouches

Spain is quickly becoming a focal point in the broader European debate over nicotine pouches. While EU institutions weigh broader harm reduction strategies, Spain has taken a more cautious—and in some cases, restrictive—approach to regulating these alternatives. GINN recently held a regional engagement in Spain to better understand the local regulatory landscape, meet with policymakers…