When Flavour Choice Matters: What a New Randomised Nicotine Pouch Trial Means for Regulation
As governments consider tighter rules for nicotine pouches, flavours have become one of the most contested parts of the debate. Policymakers face a legitimate concern: products containing nicotine should not be designed or marketed in ways that encourage uptake among young people or people who otherwise would not use nicotine. The regulatory question becomes more…