The alternative nicotine sector in the EU faces growing pressure. From evolving regulatory frameworks to widespread misconceptions, businesses and consumers alike encounter obstacles that restrict innovation and access. The anticipated revisions of the Tobacco Products Directive (TPD3) and the Tobacco Excise Directive (TED) present both risk and opportunity for the industry. Without clear distinctions between combustible and non-combustible products, the EU risks applying outdated models to emerging categories.

GINN provides a platform for collaboration among manufacturers, researchers, regulators, and public health advocates across Europe. We believe that navigating complex regulatory landscapes is only possible through open dialogue, shared data, and a collective commitment to responsible innovation. By working together, we can shape evidence-based policies that protect public health without stifling progress.