GINN @ EVO NXT
EVO NXT, developed by Messe Dortmund, is an international business festival dedicated to next-generation nicotine and alternative products, designed as a forward-looking platform for knowledge exchange, regulatory dialogue, and innovation. It combines trade fair elements with conference-style programming, making it a hybrid concept that emphasizes both business networking and thought leadership.
What is the EVO NXT Concept?
- Organizer: Messe Dortmund GmbH
- Format: A hybrid of trade fair and business festival
- Focus: Next-generation products (nicotine alternatives, harm reduction solutions, innovative consumer goods)
- Core Idea: Intensive exchange between exhibitors, policymakers, scientists, and trade visitors, with a strong emphasis on knowledge transfer and dialogue
Purpose
- Knowledge Sharing: Ensures participants leave with actionable insights for business development
- Market Expansion: Supports entry into new regions, especially Eastern Europe and beyond
- Dialogue & Exchange: Encourages collaboration between regulators, scientists, and industry leaders
- Innovation Showcase: Provides a stage for new product launches and disruptive technologies
Why EVO NXT Matters
| Feature | Impact |
| Hybrid Festival Concept | Blends trade fair networking with conference-style learning |
| Regulatory Focus | Helps businesses navigate complex EU and global frameworks |
| Knowledge Transfer | Ensures participants gain practical insights for growth |
| Market Location (Prague) | Targets emerging Eastern European demand |
| Networking Opportunities | Connects startups, established brands, and policymakers |
The EVO NXT concept aligns perfectly with harm reduction and innovation goals, offering GINN a platform to showcase new product ranges, engage regulators, and benchmark against global competitors. Its emphasis on dialogue, regulatory clarity, and consumer-focused innovation makes it a strategic event for expanding into new markets and reinforcing credibility in nicotine harm reduction.
Event Details
- Dates: 17–18 April 2026
- Location: Forum Karlin, Prague (chosen for its growing Eastern European market in alternative nicotine products)
- Opening Hours: 10:00–18:00 both days
- Audience: Manufacturers, retailers, policymakers, scientists, and associations
Program Highlights
- Main Stage: Central platform for strategic, regulatory, and technological discussions
- Day 1 (B2B Focus):
- Regulatory frameworks, taxation, EU policy developments
- Global market analysis and best-practice country cases
- Scientific perspectives on tobacco harm reduction
- Day 2 (Innovation & Consumer Focus):
- Emerging product categories
- Retail strategies and consumer engagement
- Networking opportunities with startups and established players
GINN Panel – Tobacco Harm Reduction: Latest Science & Public Health
GINN Deep Dive: Navigating EU Taxation for Alternative Nicotine Products
GINN Deep Dive: Europe’s Evolving Legal Framework (TPD3, TTD, & Beyond) – From Brussels to the Shop Floor
2026-04-18 – DAY 2
Spotlight: Tobacco Harm Reduction – Latest Science, Public Health and What It Means for Adult Consumers
GINN Masterclass: Child-Resistant Packaging, Sustainability & Circularity
GINN Panel – Innovation & Acceptance: Why Consumers Choose New Nicotine Products
GINN Deep Dive: Taxation & Market Surveillance in the EU and Beyond
About EVO NXT
EVO NXT is an international business festival dedicated to next-generation products (NGPs). Held on April 3–4, 2025, in Milan, Italy, the event brought together industry leaders, policymakers, and innovators to discuss the latest trends, regulatory landscapes, and market developments. With its dynamic blend of education, networking, and entertainment, EVO NXT helped shape the future of the NGP sector.
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