Rethinking the Role of Nicotine: A Science-Based Perspective on Harm Reduction

Nicotine has long been viewed through a narrow lens—often equated with smoking, addiction, and disease. But new research continues to challenge this oversimplification. As the global public health community confronts the rise of reduced-risk nicotine products like pouches, e-cigarettes, and heated tobacco, it is vital that we separate myth from evidence in shaping responsible policy.…

Doubling Down on Nicotine Science: Springer Expands Its Focus on Smoke-Free Products

As the science around nicotine delivery evolves, so too must the platforms that publish and shape global understanding of its impacts. Springer’s Internal and Emergency Medicine journal has responded to this challenge with a bold move: the relaunch and expansion of its curated research collection under a new title—“Health Effects of E-Cigarettes, Heated Tobacco and…

Language Matters: Why I’m Backing a Global Term for Alternatives to Smoking

By Shem Baldeosingh, Director, Global Institute for Novel Nicotine (GINN) In a global conversation about alternatives to smoking, terminology might seem secondary—but it’s not. Language shapes perception, policy, and access. For too long, inconsistent terms and acronyms have muddled understanding and hampered harm reduction progress. That’s why we’re opening the door to a wider community…

Sweden Stands Firm: Why the EU’s Tobacco Tax Proposal Risks Undermining a Proven Public Health Model

A leaked draft of the European Commission’s proposed Tobacco Tax Directive has sent shockwaves across public health and policy communities. Among its most controversial measures: an unprecedented tax hike on nicotine pouches—Sweden’s leading tool in its harm reduction strategy. The plan suggests increasing the tax on pouches in Sweden by over 650%, from 207 SEK/kg…