Listening to the Market: A Conversation with Global Snus Founder Tautvydas Kviliunas

At a recent industry gathering, GINN sat down with Tautvydas Kviliunas, founder of Global Snus and the CAMO brand, to explore the evolution of nicotine pouches and the need for clearer communication across the category. Kviliunas, a leading voice in the European nicotine pouch space, shared his candid thoughts on consumer confusion, product formulation, responsible…

Setting the Standard: GINN Panel Unpacks Quality and Safety in Nicotine Products

Insights from EVO NXT 2025, Milan The Global Institute for Novel Nicotine (GINN) hosted a powerful panel discussion at EVO NXT in Milan, bringing together experts from across science, compliance, and product development to address a crucial industry challenge: how to ensure quality and safety in novel nicotine products. Why a Code of Practice Matters…

Improving Consumer Clarity in the Nicotine Pouch Market

Insights from Aron Byrne-Carter As the nicotine pouch category continues to expand, one key challenge remains front and center: helping consumers understand what they’re buying. In a recent conversation, Aron Byrne-Carter highlighted some of the biggest pain points facing both customers and retailers—and called for industry-wide action to make things clearer, simpler, and more consistent.…

Rethinking Nicotine: Southern Europe’s Market Evolution Through Monica Andrade’s Lens

Insights from the GINN Panel on Global Nicotine Industry Trends & Innovation At the Global Nicotine Industry Trends & Innovation panel during the GINN event in Milan, Monica Andrade De Orbe, GINN’s Country Manager for Spain, offered a compelling perspective on the evolving nicotine landscape in Southern Europe. With a focus on Spain, Andrade explored…

Rethinking Taxation: How Smarter Policies on Safer Nicotine Products Can Drive Public Health Gains

Governments around the world face a complex challenge: how to reduce smoking-related diseases while managing the regulation and taxation of nicotine products. A new briefing from the Global State of Tobacco Harm Reduction (GSTHR) makes a compelling case for how tax policy can support—not hinder—public health goals. Why Taxation Strategy Matters Historically, tobacco taxation has…

Leaked EU Plan to Tax Nicotine Pouches Sparks Concerns

A confidential European Commission (EC) document, recently leaked, unveils a contentious proposal to impose substantial EU-wide taxes on nicotine pouches (NPs), also known as white snus. This initiative, driven by the Directorate-General for Taxation and Customs Union (DG TAXUD), has ignited significant apprehension among harm reduction advocates, economists, and industry stakeholders. citeturn0search0 Potential Economic and…

Rethinking Tobacco Taxation and Vaping Regulations in Australia: A Call for Balanced Nicotine Policies

Australia’s approach to nicotine regulation has become a subject of intense debate, with critics arguing that its current framework has failed to distinguish between more and less harmful nicotine products. The sharp increases in tobacco taxes and a ban on consumer vaping have fueled an expansive black market, leading to criminal activity, regulatory gaps, and…

Navigating the UAE’s New Regulations for Nicotine Pouches: What Manufacturers Need to Know

The United Arab Emirates (UAE) has recently finalized regulations impacting nicotine pouches, marking a significant milestone for the industry’s growth and regulatory clarity in the region. These regulations, outlined by the Emirates Authority for Standardization and Metrology (ESMA), set specific guidelines that manufacturers must follow to ensure compliance, consumer safety, and product integrity. Key Elements…

Navigating the U.S. Nicotine Pouch Market: Expert Insights from the GINN Masterclass

A Deep Dive into FDA Compliance, Scientific Strategy, and Behavioral Insights for Nicotine Pouch Success in the United States As the U.S. market continues to evolve, nicotine pouch manufacturers face an increasingly complex regulatory landscape. To help industry leaders prepare and strategize for market entry, GINN hosted a powerful masterclass, “Navigating the Introduction of Nicotine…

The Influence of Artificial Sweeteners in Nicotine Pouches: Enhancing Appeal and Public Health Considerations

Recent research from Duke University School of Medicine has examined the role of artificial sweeteners in oral nicotine pouches and their potential effects on user behavior. The study, which analyzed popular nicotine pouch brands such as On!, Zyn, and Velo, found that these products contain significant amounts of sweeteners like acesulfame-K and sucralose. These additives…