Pouch Daddy Interview at PouchEX Stockholm 2025
Leading the Shift From “Wild West” to Responsible E-Commerce
In this interview from PouchEX Stockholm 2025, we speak with Fahrim Shirinzade Co-Founder and CMO of Pouch Daddy, one of the fastest-growing e-commerce distributors in the nicotine pouch category.
They share insights on how the industry is evolving from an unstructured “Wild West” environment into a more regulated, responsible space and why showcasing safe, compliant products is central to their mission as they serve over half a million customers per year.
We discuss Pouch Daddy’s growth across Europe and the United States, the impact of changing tariffs, and how the team manages logistics, supply chain, out-of-stock challenges, and age-responsible communication online.
Based just an hour from the venue, Pouch Daddy considers PouchEX a home-base event, a chance to meet the global industry while highlighting Sweden’s uniquely open, harm-reduction-driven consumer culture.
🎥 Stay tuned for more GINN interviews from PouchEX Stockholm.
Snus Fusion Interview at PouchEX Stockholm 2025
Expanding Beyond Nicotine With Energy & Nootropic Pouches
In this interview from PouchEX Stockholm 2025, we speak with Snus Fusion, one of GINN’s newest members entering the global market with a strong OEM and white-label manufacturing offering.
Based in Poland, Snus Fusion specializes in nicotine pouches but is now expanding into two fast-growing categories:
• Energy pouches powered by caffeine
• Nootropic pouches designed to deliver cognitive-enhancing ingredients
Their team shares how this new nootropics line is undergoing multi-layered verification and why it could become a completely new way of delivering functional supplements.
Snus Fusion also discusses their international footprint across Europe, the Middle East, and North America, their commitment to EU-level manufacturing standards, and their flexible approach in supporting both established brands and entrepreneurs entering the category.
As new members of GINN, Snus Fusion reinforces the importance of responsible innovation, quality manufacturing, and the development of emerging functional pouch formats.
🎥 Stay tuned for more interviews from PouchEX Stockholm 2025.
Global Snus Interview at PouchEX Stockholm 2025
Building a United Approach for Europe
In this interview, we speak with Andreas from Global Snus, one of GINN’s most active founding members, about the future of nicotine pouch regulation across Europe.
Andreas highlights why unified standards and coordinated advocacy are urgently needed as European markets continue to implement inconsistent regulations. He also shares why the Swedish Model, grounded in long-term evidence and real consumer outcomes, should be replicated across the EU as the most effective harm reduction framework.
This conversation also touches on Sweden’s retail environment for nicotine pouches and how educational, professional retail formats help consumers transition away from smoking and vaping by promoting safer, regulated alternatives.
As one of GINN’s dedicated supporters, Global Snus reinforces the importance of collaboration, evidence-based regulation, and industry accountability as we work toward a healthier, smoke-free future.
🎥 Stay tuned for more interviews from PouchEX Stockholm 2025.
Global Snus Interview at PouchEX Stockholm 2025
Building a United Approach for Europe
In this interview, we speak with Andreas from Global Snus, one of GINN’s most active founding members, about the future of nicotine pouch regulation across Europe.
Andreas highlights why unified standards and coordinated advocacy are urgently needed as European markets continue to implement inconsistent regulations. He also shares why the Swedish Model, grounded in long-term evidence and real consumer outcomes, should be replicated across the EU as the most effective harm reduction framework.
This conversation also touches on Sweden’s retail environment for nicotine pouches and how educational, professional retail formats help consumers transition away from smoking and vaping by promoting safer, regulated alternatives.
As one of GINN’s dedicated supporters, Global Snus reinforces the importance of collaboration, evidence-based regulation, and industry accountability as we work toward a healthier, smoke-free future.
🎥 Stay tuned for more interviews from PouchEX Stockholm 2025.
Pouch Solutions Interview at PouchEX Stockholm 2025
Innovation, Flavours, and the Future of Nicotine Pouches
In this interview from PouchEX Stockholm 2025, we speak with Myles from Pouch Solutions, an established OEM manufacturer that is now expanding into building its own consumer brand, BLIP.
Myles shares how Pouch Solutions transitioned from years of OEM expertise into creating a differentiated product line, starting with unique dessert-inspired flavours like Dubai Chocolate, a first in the pouch category. He also discusses the challenges and opportunities of launching in emerging markets such as Thailand and South Africa, where pricing, consumer preferences, and product formats continue to evolve.
The conversation covers the rise of new categories such as strips, the future relationship between vapes and nicotine pouches, and why Myles believes pouches will eventually overtake vaping as consumers seek smoke-free, simpler alternatives that fit everyday habits.
With growth across multiple markets and new €1 pouches launching in January, Pouch Solutions is positioning itself as a forward-thinking player in the global smokeless sector.
🎥 Stay tuned for more interviews with GINN members and innovators from PouchEX Stockholm.
GREATEST Interview at PouchEX Stockholm 2025
Educating the Next Generation of Smokeless Consumers
In this interview from PouchEX Stockholm, we speak with Shakir Mudaliar from GREATEST UK & EU, who shares how the brand is building a responsible, education-first community around nicotine pouches.
Shakira discusses the rise of MK Pod Plug in Milton Keynes and how their mission goes beyond sales, focusing on promoting a smokeless lifestyle, harm reduction, and helping adult consumers make informed decisions.
From answering key questions like “What mg should I start with?” to addressing concerns such as gum recession, GREATEST is creating real impact through TikTok, Instagram, and YouTube Shorts, with over 14,000 followers and a rapidly growing community.
This conversation highlights why responsible content, accurate information, and self-regulation are essential to protect consumers and help shape the category’s future. As noted in the discussion, the nicotine pouch sector has a rare opportunity to avoid the mistakes seen in vapes and tobacco, and GINN remains committed to raising standards across the industry.
🎥 Stay tuned for more interviews and insights from PouchEX.
GINN at PouchEX Stockholm 2025
Spotlight on Luna Corporate (Poland)
Join us at PouchEX in Stockholm as GINN speaks with Luna Corporate, one of the fast-growing manufacturers in the nicotine pouch and functional pouch category. In this interview, the Luna Corporate team shares insights into their product lines — including 77, Maverick, Bjorn, as well as their expanding energy and caffeine pouch brands, X Booster and Cafero.
They also discuss their rapid international growth, the importance of Sweden as a competitive benchmark market, and the role of strong teamwork in building a trusted global presence.
This conversation highlights why responsible innovation, product quality, and regulatory compliance are essential for companies operating in the nicotine pouch sector and aligns with GINN’s mission to promote balanced, science-based regulation worldwide.
Stay tuned for more interviews and insights from GINN members and partners at PouchEX 2025.