A new peer-reviewed study published in PLOS One provides the most detailed snapshot yet of who uses nicotine pouches in the United Kingdom, what products they choose, and how often they use them. Conducted by researchers from King’s College London, University College London, and Brighton & Sussex Medical School, the study sheds light on a…
A new Cochrane systematic review has examined whether oral nicotine pouches can help people stop smoking, vaping, or using other forms of tobacco. While early evidence is promising in showing lower toxicant exposure, the review concludes that more data is needed to determine their long-term impact on cessation outcomes. What the Review Found The Cochrane…
A new global modeling study by Dr. Derek Yach and Dr. Delon Human projects a future where more than 100 million lives could be saved by 2060, but only if the world embraces tobacco harm reduction (THR) as a central pillar of public health. The Lives Saved Report, released in October 2025 by Global Health…
Portugal has taken a decisive step toward formalising the regulation of nicotine pouches by creating a new excise tax category for these tobacco-free, smokeless products. Beginning in 2026, nicotine pouches will be subject to a tax rate of €0.065 per gram of net weight, effectively bringing them under the country’s broader tobacco and nicotine tax…
At a time when nicotine policy too often reflects fear rather than fact, the Nicotine Policy Hub, led by Dr. Jeffrey Willlett, has emerged as a thoughtful and evidence-based voice in the debate. The Hub’s new FAQ on nicotine regulation and harm reduction addresses persistent misconceptions and calls for a principled, science-driven approach that respects…
The growing visibility of nicotine pouches in gyms and fitness circles is sparking a new public conversation about where performance enhancement ends and risk begins. A recent GQ feature, “Why Men Are Using Nicotine Pouches for a Pre-Workout Boost,” captures a surprising trend: young adults, athletes, and casual gym-goers alike are turning to nicotine pouches…
The nicotine market is evolving faster than ever. Fueled by shifting consumer preferences, regulatory changes, and ongoing scientific advances, a new generation of smoke-free products is taking hold shape. As traditional tobacco declines, modern oral and inhalable formats are emerging as the next frontier for harm reduction, offering adult smokers safer, more convenient, and increasingly…
The global nicotine landscape is evolving, with oral nicotine pouches now preparing to enter markets long dominated by cigarettes and smokeless tobacco. The Swedish brand Loop, created by Another Snus Factory, has already established itself in Europe with modern flavors and strong consumer appeal. Its expansion into East Asia signals not only the growth of…
Recent reporting from Vejpkollen highlights a growing clash between Sweden and Brussels over proposed EU tax reforms that could dramatically reshape the nicotine pouch market. At the core of the dispute is a question of principle: should safer nicotine alternatives be taxed in the same way as cigarettes, or should taxation reflect their much lower…
A landmark study from Rutgers University offers the clearest national picture yet of nicotine pouch use in the United States, and the findings reinforce what harm reduction advocates have long argued: nicotine pouches are primarily being used by adults with prior tobacco experience, not by nicotine-naïve individuals. A New National Estimate The Rutgers-led research, published…