India Can Learn from Bold Tobacco Harm Reduction Actions In The Region
Saudi Arabia’s successful Public Health experiment Backed by the Public Investment Fund (PIF), Saudi company Badael has rapidly scaled its harm reduction initiative using its flagship DZRT tobacco-free nicotine pouch. Since its 2023 launch, the program has helped nearly 400,000 smokers move away from combustible tobacco, with 140,000 reportedly quitting nicotine altogether. This progress contributes…