Rethinking Nicotine: Why Accurate Risk Perception Matters for Public Health
Nicotine has long been misunderstood. Decades of public health messaging, though well-intentioned, have blurred the lines between nicotine itself and the deadly effects of combustible tobacco. A recent study published by the American Psychological Association underscores how deeply these misperceptions run, and why correcting them is essential for effective harm reduction. Misperceptions That Fuel Mistrust…