GINN Welcomes Joe (Youssef) Sakr as Associate Director, MENA: Advancing Harm Reduction in the Middle East

The Global Institute for Novel Nicotine (GINN) is proud to announce the appointment of Joe (Youssef) Sakr as Associate Director for the Middle East and North Africa (MENA). This exciting addition to GINN’s leadership team underscores our commitment to advancing harm reduction and nicotine innovation in a region that is beginning to embrace the potential…

Credibility, Taxation, and the Illicit Market: Tim Phillips’ Urgent Perspective

Tim Phillips, Managing Director of TobaccoIntelligence, provided an overview with a frank assessment of the challenges—and opportunities—facing novel nicotine products under the EU’s evolving Tobacco Excise Directive (TED). The Tax Credibility Paradox Phillips underscored a unique irony: while taxation is often viewed as punitive, being taxed can actually confer regulatory legitimacy. “Without excise, regulators and…

Could Oral Nicotine Pouches Support Harm Reduction in the Middle East?

As smoking rates remain stubbornly high across much of the Middle East and North Africa (MENA), health authorities and policymakers are exploring new ways to remember duce the region’s tobacco-related disease burden. One such possibility—oral nicotine pouches—is starting to enter the conversation. A recent article from Economy Middle East raises the question: Could these smoke-free…